Lộ Trình Học Tập

18 Tuần Biến Đổi Toàn Diện

Từ foundation đến mastery, từng bước một với mentor đồng hành

Tháng 1-2 Foundation & Mindset Shift

Tuần 1-2: Marketing Ecosystem trong kỷ nguyên AI 2 tuần
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Reading Materials
  • "Building a StoryBrand" - Donald Miller (branding mindset)
  • "Contagious: Why Things Catch On" - Jonah Berger
  • Case studies: chiến dịch viral (The Coffee House, Momo)
  • AI Marketing landscape report 2024-2025
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Hands-on Project
  • Audit dự án TikTok hiện tại: mapping toàn bộ customer journey
  • Xác định điểm chạm AI có thể optimize (content, targeting, analytics)
  • Tạo competitive analysis với 3 đối thủ
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Training Session (3h)
  • Framework tư duy marketing: 4P → 7P → customer-centric
  • Ecosystem mapping: từ awareness → advocacy
  • AI tools overview cho từng stage của funnel
Tuần 3-4: Digital Marketing Deep Dive 2 tuần
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Reading Materials
  • "Jab, Jab, Jab, Right Hook" - Gary Vaynerchuk
  • Google Digital Garage modules: SEO, SEM, Social Media
  • TikTok Creator Academy advanced courses
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Hands-on Project
  • Xây dựng content calendar 30 ngày cho 1 celebrity client
  • Sử dụng AI tools: ChatGPT (ideation), Midjourney (visuals), CapCut AI (editing)
  • A/B testing plan với measurable KPIs
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Training Session (4h)
  • Platform-specific strategies: TikTok, Instagram, Facebook
  • Content matrix: Hero - Hub - Hygiene
  • AI content workflow: prompt engineering basics

Tháng 3-4 Execution & Project Management

Tuần 5-6: Project Management for Marketers 2 tuần
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Reading Materials
  • "SCRUM: The Art of Doing Twice the Work in Half the Time"
  • Notion / ClickUp / Monday documentation
  • Case study: cách agency lớn quản lý multi-client campaigns
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Hands-on Project
  • Setup project management system cho dự án TikTok
  • Tạo SOPs cho việc verification
  • Build client reporting template với automation
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Training Session (3h)
  • Agile marketing methodology
  • Tools: Notion AI, Asana, Slack automation
  • Client communication framework: kickoff → progress → delivery
Tuần 7-8: Data-Driven Marketing & Product Thinking 2 tuần
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Reading Materials
  • "Lean Analytics" - Alistair Croll
  • "Inspired: How to Create Products Customers Love" - Marty Cagan
  • Facebook Blueprint: Analytics courses
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Hands-on Project
  • Thiết lập tracking & analytics cho dự án TikTok (UTM, GA, TikTok Analytics)
  • Tạo dashboard: Impressions, Engagement Rate, Conversion Rate, CAC, LTV
  • Product positioning cho dịch vụ verification: USP, value proposition canvas
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Training Session (4h)
  • North Star Metric cho marketing campaigns
  • AARRR framework (Acquisition, Activation, Retention, Revenue, Referral)
  • AI analytics tools: GA4 với AI insights, Tableau

Tháng 5 Branding & Integrated Marketing

Tuần 9-10: Brand Building 2 tuần
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Reading Materials
  • "How Brands Grow" - Byron Sharp
  • "Positioning: The Battle for Your Mind" - Al Ries & Jack Trout
  • Local cases: Vinamilk rebrand, Biti's Hunter journey
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Hands-on Project
  • Tạo brand guideline cho dịch vụ của mentee (tone of voice, visual identity)
  • Phát triển personal brand trên LinkedIn (TikTok verification expert)
  • AI branding: logo ideation, color palette generation
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Training Session (3h)
  • Brand architecture
  • Emotional branding trong social media era
  • AI tools: Looka, Brandmark.io, Copy.ai cho brand messaging
Tuần 11-12: Event Marketing & Experiential 2 tuần
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Reading Materials
  • Case studies: Apple product launches, influencer meetups
  • "The Experience Economy" concepts (summary)
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Hands-on Project
  • Plan 1 mini-event: client appreciation hoặc workshop TikTok growth
  • End-to-end planning: concept → logistics → promotion → post-event content
  • Hybrid approach: online + offline integration
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Training Session (3h)
  • Event marketing funnel
  • Sponsorship & partnership strategies
  • AI event tools: Eventbrite automation, Canva cho event materials

Tháng 6 Business Acumen & Scaling

Tuần 13-14: Business Fundamentals 2 tuần
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Reading Materials
  • "The Personal MBA" - Josh Kaufman (selected chapters)
  • "Profit First" - Mike Michalowicz (financial discipline)
  • Vietnam business law basics: hợp đồng, IP, thuế
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Hands-on Project
  • Tạo business plan cho việc scale dịch vụ TikTok verification
  • Pricing strategy: cost-based → value-based
  • Financial projection 12 tháng
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Training Session (4h)
  • Unit economics trong marketing services
  • Proposal writing & negotiation
  • Legal protection: contracts, NDAs
Tuần 15-16: Scaling & AI Automation 2 tuần
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Reading Materials
  • "The E-Myth Revisited" - Michael Gerber (systemization)
  • AI automation case studies in marketing agencies
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Hands-on Project
  • Identify 5 tasks có thể automate bằng AI trong workflow hiện tại
  • Build AI-powered systems: chatbot lead gen, email automation, reporting automation
  • Create training materials để onboard team member mới
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Training Session (4h)
  • Marketing automation stack: Zapier, Make.com
  • AI agents for marketing: Claude Projects, custom GPTs
  • Hiring & team building roadmap
Tuần 17-18: Capstone Project 2 tuần
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Final Project
  • Pitch deck cho 1 integrated campaign cho celebrity client
  • Gồm: strategy, channels, content plan, budget, timeline, metrics, AI integration
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Deliverables
  • Đầy đủ execution plan và creative samples
  • KPI & measurement framework
  • Risk & mitigation checklist
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Presentation
Present to mentor + mock clients, feedback & certification